Showing posts with label copywiritng. Show all posts
Showing posts with label copywiritng. Show all posts

Monday, July 09, 2007

Articles on Writing posted on Bytepowered Articles

These Articles have been posted in the Writing (General) category. Not everything an author writes is always the best advice. Authors are human too and strive to give information to best of there knowledge. Do your research and get second opinions.
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Wednesday, April 18, 2007

The Virtual Edge - The Website that Shines


Do you have the Virtual Edge with your business? That website that when people go there they say, Wow, I want to work with that company. If not, here are a few pointers.

Packing a Punch

Your website is the one thing that defines you and your business and has the potential to draw the entire virtual world to your products or services. How important is it? Well, I just recently had mine redone, and I immediately starting gaining more clients. Also, because I added a more professional edge to my site, I started getting clients who were a higher caliber and who paid more, now it don't get any better than that.

Here are a few pointers I think you might find useful:

§ The First Glance - Hook Them!! Keep in mind that the first thing listed in the main body of your site should be the best you offer. The main thing you are bringing people to the site to see. It has to clearly state what is it you want to sell, offer, feature, etc. Go look at your site, have you done it?

§ Buttons That Tell & Sell - Those side and top buttons-you need to clearly set up so that people want to click on them and find out more. Also, you need to have these labeled correctly so they know what they are clicking on to see. That name is critical to making them take the time to check out that page.

§ Bullet Power- Clients often skim sites and rarely read through the entire site. They look for items that interest them. If you list paragraph after paragraph, it won't get read. Think back, do you read those paragraphs. I don't! Therefore use bullets or symbols instead. And try the slanted bullets or a different bullet style for more eye appeal.

§ Chose Your Words Wisely - Every word on your site should say something important. Absolutely you need to use keywords, but you also need to use convincing words to sell you and your business. Don't get so caught up in keywords that you lose the focus of the site. Write the text, edit and delete, and repeat that last step over and over until you have it just right.

§ Convenience -- Clickable Links -- In the body of the website itself, whenever you are providing a reference to a site, make sure you have a clickable link, even if you have it on the side panel. People often won't take the time to go look for the button, so make it easy for them.

§ Colors Are Cool -- Match your colors to your business or your book. For example, for one of my clients who has a science fiction book with an awesome green cover, I designed the website to match. Now you immediately make the connection.

§ Front Page Magic - Offer Something FREE - On your front page, it helps to offer something for FREE. I offer a free booklet on obtaining clients in a pdf format. How about a free 10 ways to do whatever it is you do? That sort of thing. Let people long after they leave your site remember you and want to come back to you with their money and business.

§ Contests - Come One- Come All -- Yes, we know they work. They get people to your site and that adds to your traffic. But, here's a tip to make them really successful. Follow-up each response with a personal e-mail. Now, the key is not making it a hard sale sales letter they will never read. Instead, a "Hi, thanks for entering the contests, I'm sorry you did/didn't win, but I'm ..." And then give them something special, including a coupon off of your services. Make them feel special.

§ Newsletter -- List your newsletter on numerous pages if not all. This is what is going to be reconnecting you to your clients and potential clients.

§ The Eyes Have It - I strongly suggest you have another friend or business associate view your site and offer opinions. It's incredible what they can see that you don't as you are too close to it.

§ Eyes -- Take Two -- Right now, stop and check out your site. Have you looked at it from a potential client's viewpoint? What did you think? Did it clearly define you and what you offered? Did it spark your interest?

I hope these tips help you to get the virtual edge you need for your business.


Diana Ennen is the author of Virtual Assistant - The Series: Become a Highly Successful, Sought After VA, http://www.virtualwordpublishing.com and publisher of fiction thriller Sledgehammer, http://www.pauloreyes.com. Articles are free to be reprinted as long as author's bio remains intact.

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Friday, April 06, 2007

The Power Of The Written Word or Why This One Skill Could Potentially Bring In Millions

Is the "art of writing" the ultimate business power? We all know that writing skill is a necessity on the Internet. Without written communication business transactions would never happen. Can studying the art of writing make you wealthy? Dave Origano gives some insight.

There is one sentence that is all around my notebooks, in my workbooks and stuck on my monitor, with so much truth and power in it, it takes me to a new level of doing business every time I read it. This one sentence simply forms a barrier for a lot of marketers, though when you developed this one skill, a world of abundance opens for you.

Many people have used this subject all over their works, and therefor it has reached a lot of people. Those who apply it and live by it are set free from a lot of limiting beliefs. They have found abundance, creativity, energy and freedom. Now I prepared this article for you, that is meant to teach you why this is such an important skill.

You are experiencing it right now, the very power that made my business and that same power can build your business too faster then you can say "pepperoni pizza". I'm sure, if you got a penny for everything you read or heard about this subject, you would have been rich by now. If not, then you have been hiding under a rock since World War 2. I really do hope that's not the case!

I'll let you know what this sentence is, within a minute. But first I urge you to relax, take a few deep breaths. Let it flow in your mind for a while and only continue with your work when you feel that you have absorbed all the knowledge, power and vision of this sentence.

Now let's get to the point. You're now going to learn what the single best skill in the marketing world is. The skill that can change your life for good!

This skill, or I prefer to call it an art, is writing. Harness the power of the written word and you can do whatever you want to do. You can reach any goal you set, and make every dream come true.

Why is this the most superior skill to learn in the marketing world? Why is it one of the most superior skills in the whole world?

It is because you need to write every single day. You need to write a job application, a letter asking for promotion, letters for joint ventures, affiliates, sales letters and much more. There is enormous power in the written word. Therefor a few words or pages of words can open all parts of the world.

You can see everything you write as an invitation letter, asking for people to invite you into their world. Inviting them to buy from you. Inviting to become a friend or fan of you. All can be done with the skill of writing.

As writing is a very complex skill, you can visit my website for the next parts of this article series. It's just not possible to discuss every asset of writing in one single article. At my website you can find more articles discussing the secrets of writing. There I will also show you how to use this power for your own benefit, and what the best books and courses are.


Dave Origano is author of "Motivation & Inspiration" and "Momentum Based Marketing". For his free newsletter with articles, gift ebooks, training materials and more, go to http://www.MrOrigano.com

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