Do Optimized Press Releases Really Work?

By: Jeff Burdic

Optimized press releases combine the best of both new age and traditional modes of advertising. As the world becomes one singular global village, internet marketing is slowly making headway in being the medium of choice for companies to effectively publicize their brands and services.

What constituted as Public Relations between the company and the media has now become a more sophisticated tool to reach out to a larger audience worldwide. Publicity is no longer restricted to a geographical zone but transverses across countries in one single click of a mouse. The magic of internet is instant reach. And internet promotions have made brand awareness and PR easily achieved. You can give a better exposure and promotion to your online business by an optimized press release.