Wednesday, November 15, 2006

Writing Articles That Get Read, Remembered And Recommended

"By: Mark Silver

You already know that writing articles will help your business. You know they establish you as an expert, as someone with authority. And they also create a depth of connection and trust with your customers.

But, maybe you still have a question.

How do you write a great article for your business?
(Meaning an article that someone actually reads, remembers, and recommends.)

Well, now, that's a mighty big subject. Obviously, there are many ways to do it, so I'll just give you one simple way, so you have something to jump in with. It involves three things: a Keyhole, a Drama, and a Stepladder."

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